The Shows

RoleExecutive in charge of production & creative

• ConceptFour minutes, tap to advance: an intro, two stories and a Final Word
• ProductionA six-producer team, scaling from weekly to three a week to daily
• PartnershipsSponsorships and brand integrations with NBCU ad sales

Pop culture news cut for a phone held upright and a thumb ready to tap. At launch it was one of the first fully produced shows made only for Snapchat Discover.

It started weekly. Four months in, viewership was up 82% and three-quarters of the audience came back every week, so Bryce's team moved to three episodes a week, then daily, and took the show to the Golden Globes, Grammys and Oscars red carpets. By June 2017 CNBC was calling it Snapchat's top show, with more than 7 million viewers an episode and 8.5 million at the peak. It cleared $1M in year one.

RoleExecutive Producer

• ConceptOne woman, one celebrity look, three experts, one final photo shoot
• ProductionNew episodes every Saturday and Sunday
• PartnershipsAbercrombie & Fitch as season two's launch partner, with E! ad sales

Beauty creator Patrick Starrr, hair stylist Tiarra Monet and celebrity stylist Johnny Wujek took one woman per episode through a full makeover, with a celebrity's signature look as the brief. Cardi B, Bella Hadid, Rihanna, Demi Lovato. Every episode ended on a photo shoot.

The Cardi B episode passed 12 million viewers, NBCU's most-watched on Snapchat at the time. In season two the Abercrombie & Fitch integration put about 40,000 people through its doors, and Snap came back for a third season, Face Forward: Master Class, as a Snap Original with Patrick Starrr.

RoleGeneral Manager, NBCU Digital Lab

• ConceptDeveloped for Snapchat with Above Average, Broadway Video's comedy studio
• ProductionSeven episodes in LA, then a fall tour of college tailgates
• PartnershipsPartnerships and integrations with NBCU ad sales

Two contestants, one gross dare and a reverse auction. Each bids down the cash they'd take to do it, and the lowest bid has to follow through. Comedian Jared Freid ran the room.

Season two took the game to college football tailgates, from Penn State vs. Ohio State to Georgia vs. Florida. A year later USA Network posted both seasons on YouTube, and Freid played a round on TODAY.

RoleVP, Digital Productions & Development, E! News

• ConceptPut the viewer in charge of a live 360 camera on the red carpet
• ProductionTwo live 360 feeds plus a hosted studio feed on awards nights
• PartnershipsAT&T's exclusive sponsorship, built with ad sales and run with no pre-roll

The red carpet, live, from wherever you wanted to stand. Will Marfuggi, Kristin Dos Santos and Justin Sylvester hosted from the studio and took viewer questions as the arrivals came in.

It launched as part of Live From the Red Carpet and ran through the 2018 Oscars. Six months after its first night, the Television Academy put it up for an Emmy.

RoleGeneral Manager, NBCU Digital Lab

• ConceptA Saturday lead-in to Sunday's Life of Kylie on E!
• ProductionSix episodes of three to five minutes, from a four-producer team
• PartnershipsPartnerships and integrations with E! ad sales

Kylie Jenner, answering her fans herself: family, heartbreak, bullying, building a cosmetics company. Khloé Kardashian and Jordyn Woods dropped in.

Each episode hit Snapchat the night before her E! docuseries aired, so the phone did the promo work for TV. With about 175 million followers behind her, Bryce skipped the traditional tune-in campaign and let Kylie's own channels carry the launch. It was E!'s second Snapchat show.

"Her presence is so big you don't need to use traditional tune-in [tactics]."

Bryce Kristensen, in Digiday, August 2017

RoleGeneral Manager, NBCU Digital Lab (producer)

• ConceptThe weekend in three minutes, every Monday, for U.S. fans
• ProductionMade by the Digital Lab for the full 2018–19 season
• PartnershipsPartnerships and integrations with NBC Sports and NBCU ad sales

Premier League kickoffs land on Saturday mornings in the U.S., so plenty of American fans catch the weekend in pieces. Extra Time handed it back every Monday: highlights, storylines and the fans themselves. TYT Sports analyst Francis Maxwell hosted, and the whole thing was meant to feel like a round at a British pub.

It followed Pipe Dreams and Chasing Gold, the Lab's PyeongChang Olympics shows for NBC Sports. Snapchat announced it the same day as its NFL deal, in the middle of a summer push into sports.