# Bryce Kristensen · Powell Street Media

> Bryce Kristensen is a media and marketing executive based in the San Francisco Bay Area and the founder of Powell Street Media. He built and ran NBCUniversal's first original digital content studio (the NBCU Digital Lab: 75 people, an $11M P&L, 500 episodes a year) and led the programming behind NBCU's $500M Snapchat partnership. Since 2023 he has led content, digital and paid media for Habitat for Humanity Greater San Francisco. Through Powell Street Media he also offers flat-fee audits and management for Google Ad Grants, Google Ads and Meta Ads.

Key facts:
- Name: Bryce Kristensen (legal name R. Bryce Kristensen). Based in the San Francisco Bay Area (Petaluma, CA).
- Current: Founder & Principal, Powell Street Media (2019–present); Head of Content, Digital & Paid Media, Habitat for Humanity Greater San Francisco (2023–present).
- NBCUniversal (2014–2019), promoted three times in five years: General Manager, NBCU Digital Lab; VP, Digital Productions & Development, E! News; Director of Social Media, E! Entertainment.
- Grew E! News' social following from 6.4M to 35M+. Launched The Rundown, one of the first original shows on Snapchat Discover (peak 8M viewers an episode). Executive produced Face Forward, NBCU's most-watched Snapchat episode ever (12M+ unique viewers).
- Recognition: Emmy nominee (E! Live 360), Webby winner (Face Forward), Shorty Gold Honor, 2019 Digiday Video Award (Best Snapchat Discover Publisher), Ad Age 40 Under 40, Telly Silver, 2x Cablefax winner, 4x Digiday finalist.
- Habitat for Humanity Greater San Francisco results: Google Ad Grant taken from under 5% utilization to full in five months; 56% more donate-page visits from Ad Grant traffic (Oct 2025–Sep 2026 vs. the prior year); paid channels grew from 5.5% to 20.5% of new site users; Cars for Homes vehicle donations up 326% and revenue up 262%; Instagram followers up more than 7x on a minimal paid budget.
- Builds custom AI agents and automation for content, paid media and analytics, with human-led storytelling.
- Education: B.A., Media Studies, Emerson College. FAA Part 107 licensed drone pilot.
- Contact: bryce@powellstreetmedia.com · LinkedIn: https://www.linkedin.com/in/rbkristensen9/

## Pages
- [About Bryce Kristensen](https://powellstreetmedia.com/): bio, full work history, recognition, press and contact.
- [The Shows](https://powellstreetmedia.com/work/): six shows Bryce made for NBCUniversal on Snapchat and other platforms, 2016–2019, with episodes and press.
- [Ads Optimization](https://powellstreetmedia.com/ads-optimization/): Powell Street Media's flat-fee ad audits and monthly management for Google Ad Grants, Meta Ads and Google Ads.
- [The Turnaround](https://powellstreetmedia.com/turnaround/): Bryce's column on where media, platforms and AI are heading.

## Services and pricing (Powell Street Media)
- Ad Grant, Google Ads or Meta Ads audit (Snapshot): $400. Flat-fee written audit for one account spending under $5,000 a month: account health score, budget at risk, every fix ranked by impact, delivered in 5 business days.
- Full ads audit: $750. Flat-fee audit for accounts spending $5,000+ a month, multiple accounts or locations, or a deeper conversion-tracking review.
- Year-End Giving Sprint for Google Ad Grants: $1,750 (starting price). Ad Grant campaign sprint for nonprofits ahead of year-end giving.
- Google Ads campaign build with automation: $3,500 (starting price). Campaign build plus budget and performance automation.
- Meta Ads monthly management: $1,500/month (starting price). Fixes applied, campaigns rebuilt around leads or sales and run monthly, with fresh creative and a plain-English monthly report.
- Ongoing Google Ads and Ad Grant management: priced on a call. Bryce does all the work himself; no account managers.
- Free 20-minute call available from the Ads Optimization page.

## The Turnaround (latest columns)
- [Ripp(ing) Away Attention](https://powellstreetmedia.com/turnaround/ripping-away-attention/): A throwaway comment from Matt Damon about how Netflix writes movies now explains the job of anyone making content for a screen.
- [From a Wispr to a Roar](https://powellstreetmedia.com/turnaround/from-a-wispr-to-a-roar/): Why a voice-to-text tool became the most useful AI-adjacent app in my workflow, and how Wispr Flow helps me catch ideas before they disappear.
- [Welcome to The Turnaround](https://powellstreetmedia.com/turnaround/welcome-to-the-turnaround/): A weekly column on where media, platforms and AI are turning next, from someone who has had to turn with them.

## Optional
- [Full text for language models](https://powellstreetmedia.com/llms-full.txt)
- [RSS feed](https://powellstreetmedia.com/feed.xml)
- [Sitemap](https://powellstreetmedia.com/sitemap.xml)
- [Substack](https://brycekristensen.substack.com)