/* /ads-optimization/ only. Hidden landing page (noindex, not in nav or sitemap). Builds on styles.css. */
html { scroll-behavior: smooth; }
html.ads-landing { scroll-behavior: auto; } /* jump straight to a deep link's section on arrival */
/* Deep links (#ad-grants, #meta-ads, #google-ads, #start…) land below the sticky header: 76px bar + 1px rule */
.ads-page { --ads-head: 77px; }
.ads [id] { scroll-margin-top: var(--ads-head); }
.ads-page header.site { position: sticky; top: 0; z-index: 20; background: rgba(255, 255, 255, 0.94); -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); }
.ads h2 { margin: 0; font-weight: 900; font-stretch: var(--wide); text-transform: uppercase; line-height: 0.98; letter-spacing: 0.01em; }
.ads h1, .ads h2, .ads-path-title { text-wrap: balance; } /* no one-word last lines in headlines */
.ads-page nav.primary a.nav-cta { padding: 9px 14px; background: var(--ink); color: var(--paper); transition: background-color .15s ease, color .15s ease; }
.ads-page nav.primary a.nav-cta::after { display: none; }
.ads-page nav.primary a.nav-cta:hover, .ads-page nav.primary a.nav-cta:focus-visible { background: var(--volt); color: var(--ink); }
.ads-page header.site nav.primary { align-items: center; }
/* Section menu: below 1080px, where the full header nav no longer fits */
.ads-menu { display: none; }
.ads-menu summary { list-style: none; display: flex; align-items: center; gap: 8px; padding: 8px 10px; border: 1.5px solid var(--ink); cursor: pointer; font-size: 11px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.1em; }
.ads-menu summary::-webkit-details-marker { display: none; }
.ads-menu[open] summary, .ads-menu summary:hover { background: var(--volt); }
.ads-menu summary:focus-visible { outline: 3px solid var(--volt); outline-offset: 2px; }
.ads-menu-icon { display: grid; gap: 3px; width: 14px; }
.ads-menu-icon i { display: block; height: 2px; background: var(--ink); }
.ads-menu-panel { position: absolute; top: 100%; right: var(--gutter); z-index: 25; display: grid; width: min(320px, calc(100vw - 32px)); max-height: calc(100dvh - var(--ads-head) - 16px); overflow: auto; padding: 8px 18px 14px; background: var(--paper); border: 2px solid var(--ink); box-shadow: 6px 6px 0 var(--volt); }
.ads-menu-panel .label { margin: 12px 0 2px; font-size: 11px; }
.ads-menu-panel a { display: flex; gap: 10px; padding: 9px 0; border-bottom: 1px solid var(--rule); text-decoration: none; font-size: 13px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.08em; }
.ads-menu-panel a i { font-style: normal; color: var(--muted); }
.ads-menu-panel a:hover, .ads-menu-panel a:focus-visible { background: #f7fbe3; box-shadow: inset 4px 0 0 var(--volt); padding-left: 10px; }
@media (max-width: 1080px) {
  .ads-menu { display: block; }
  .ads-main nav.primary a:not(.nav-cta) { display: none; } /* these links live in the menu here (main ads page only; the thanks page has no menu) */
}
@media (min-width: 521px) and (max-width: 640px) {
  /* Thanks page: tighter header spacing so wordmark + Contact + Services fit on one row */
  .ads-page:not(.ads-main) header.site .wrap { gap: 12px; }
  .ads-page:not(.ads-main) nav.primary { gap: 16px; }
  .ads-page:not(.ads-main) nav.primary a.nav-cta { padding-left: 10px; padding-right: 10px; }
}
@media (min-width: 861px) and (max-width: 1080px) {
  /* Thanks page (no section menu): the full nav doesn't fit here, so drop two site links and keep About, Contact and Services */
  .ads-page:not(.ads-main) nav.primary a[href="/work/"], .ads-page:not(.ads-main) nav.primary a[href="/turnaround/"] { display: none; }
}
@media (min-width: 521px) and (max-width: 640px) {
  .ads-page header.site .wrap { gap: 14px; }
  .ads-menu summary { padding-left: 9px; padding-right: 9px; }
  .ads-menu-text { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
}
@media (max-width: 520px) {
  /* Second header row: Get started on the left, Menu on the right, so the header stays 92px */
  .ads-page header.site nav.primary { width: auto; flex: 1 0 calc(100% - 120px); }
  .ads-menu summary { padding-top: 6.5px; padding-bottom: 6.5px; } /* same height as Get started */
}
.ads-logos { margin-top: clamp(32px, 4vw, 44px); }
.ads-logos .label { margin: 0 0 20px; }
.ads-logos .logo-row { gap: 22px 44px; }
.ads mark { background: var(--volt); color: var(--ink); padding: 0.06em 0.24em 0.02em; margin: 0 0.02em; border-radius: 2px; -webkit-box-decoration-break: clone; box-decoration-break: clone; }

/* Scroll reveal (only when JS is running, so content never hides without it) */
.js .ads [data-reveal] { opacity: 0; transform: translateY(18px); transition: opacity .6s ease, transform .6s ease; }
.js .ads [data-reveal].in-view { opacity: 1; transform: none; }
.js .ads .ads-tile[data-reveal]:nth-child(2) { transition-delay: .08s; }
.js .ads .ads-tile[data-reveal]:nth-child(3) { transition-delay: .16s; }

/* Hero */
.ads-hero { padding: clamp(48px, 8vw, 104px) 0 clamp(56px, 7vw, 88px); }
.ads-hero h1 { font-size: clamp(40px, 8.4vw, 100px); }
.ads-hero .lede { max-width: 780px; }
@media (max-width: 860px) {
  .ads-hero .hero-grid { gap: 20px; }
  .ads-hero .portrait { order: 0; max-width: 132px; } /* below the pitch on phones, so the pitch stays on the first screen */
}
.ads-tiles { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); margin-top: clamp(40px, 5vw, 56px); border-top: 2px solid var(--ink); }
.ads-tile { display: flex; flex-direction: column; gap: 10px; padding: 24px 22px 26px; text-decoration: none; border-bottom: 1px solid var(--rule); position: relative; transition: background-color .2s ease; }
.ads-tile + .ads-tile { border-left: 1px solid var(--rule); }
.ads-tile-top { display: flex; justify-content: space-between; align-items: center; }
.ads-tile-num { font-size: 13px; font-weight: 800; font-stretch: var(--wide); letter-spacing: 0.14em; color: var(--muted); }
.ads-tile-icon { width: 44px; height: 44px; transition: transform .3s ease; }
.ads-tile-name { font-size: clamp(20px, 2.2vw, 27px); font-weight: 900; font-stretch: var(--wide); text-transform: uppercase; line-height: 1.05; margin-top: 8px; }
.ads-tile-hook { font-size: 17px; font-weight: 700; line-height: 1.35; }
.ads-tile-for { color: var(--muted); font-size: 15px; line-height: 1.5; }
.ads-tile-signs { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 4px; }
.ads-tile-signs i { font-style: normal; font-size: 12px; font-weight: 600; padding: 4px 8px; border: 1px solid var(--rule); background: #fafafa; transition: border-color .2s ease, background-color .2s ease; }
.ads-tile:hover .ads-tile-signs i { border-color: var(--ink); background: transparent; }
.ads-tile-go { margin-top: auto; padding-top: 10px; font-size: 12px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.14em; }
.ads-tile-go span { display: inline-block; transition: transform .2s ease; }
.ads-tile:hover, .ads-tile:focus-visible { background: var(--volt); }
.ads-tile.is-picked { box-shadow: inset 0 0 0 2px var(--ink); }
.ads-tile.is-picked .ads-tile-num::after { content: "Picked for you"; margin-left: 10px; padding: 2px 6px; background: var(--volt); color: var(--ink); font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; }
.ads-picked { display: inline-block; margin-left: 8px; padding: 3px 8px; background: var(--volt); color: var(--ink); font-size: 10px; letter-spacing: 0.12em; vertical-align: 1px; animation: ads-pop .5s ease .6s both; }
.ads-tile:hover .ads-tile-for, .ads-tile:hover .ads-tile-num { color: var(--ink); }
.ads-tile:hover .ads-tile-icon { transform: rotate(-8deg) scale(1.08); }
.ads-tile:hover .ads-tile-go span { transform: translateY(4px); }

/* How it works */
.ads-how { background: var(--ink); color: var(--paper); padding: clamp(56px, 8vw, 96px) 0; }
.ads-how .label { color: #9a9a9a; margin: 0 0 16px; }
.ads-how h2 { font-size: clamp(34px, 6vw, 68px); }
.ads-how-track { position: relative; margin-top: clamp(36px, 5vw, 56px); }
.ads-how-track::before, .ads-how-line { content: ""; position: absolute; left: 0; right: 0; top: 8px; height: 2px; background: #333; }
.ads-how-line { background: var(--volt); transform: scaleX(0); transform-origin: left; transition: transform 1.6s cubic-bezier(.2, .7, .2, 1) .3s; }
.ads-how-track.in-view .ads-how-line { transform: scaleX(1); }
.ads-how-steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 32px; }
.ads-how-step { position: relative; padding-top: 38px; }
.ads-how-dot { position: absolute; top: 0; left: 0; width: 18px; height: 18px; background: var(--ink); border: 2px solid #555; transition: background-color .3s ease, border-color .3s ease; }
.ads-how-track.in-view .ads-how-dot { background: var(--volt); border-color: var(--volt); }
.ads-how-track.in-view .ads-how-step:nth-child(1) .ads-how-dot { transition-delay: .3s; }
.ads-how-track.in-view .ads-how-step:nth-child(2) .ads-how-dot { transition-delay: .95s; }
.ads-how-track.in-view .ads-how-step:nth-child(3) .ads-how-dot { transition-delay: 1.6s; }
.ads-how-step b { display: block; font-size: 15px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.1em; }
.ads-how-step p { margin: 10px 0 0; color: #cfcfcf; font-size: 16px; max-width: 320px; }
.ads-how-step .ads-how-split { display: flex; flex-wrap: wrap; gap: 8px; }
.ads-how-split span { padding: 4px 8px; border: 1.5px solid var(--volt); color: var(--paper); font-size: 11px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.1em; }

/* Service sections */
.ads-svc { padding: clamp(56px, 8vw, 104px) 0; border-top: 1px solid var(--rule); }
.ads-how + .ads-svc { border-top: 0; }
.ads-svc > .wrap { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: clamp(32px, 5vw, 72px); align-items: start; }
.ads-svc.flip .ads-art { order: 2; }
@media (min-width: 861px) { .ads-svc.flip > .wrap:not(.ads-svc-foot) { grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); } } /* copy keeps the wider column when the art moves right */
.ads-art { margin: 0; background: var(--ink); color: var(--paper); padding: clamp(14px, 2vw, 24px); position: sticky; top: 100px; box-shadow: 10px 10px 0 var(--volt); }
.ads-svc.flip .ads-art { box-shadow: -10px 10px 0 var(--volt); }
.ads-art svg { display: block; width: 100%; height: auto; font-family: inherit; }
.ads-svc-body .label { margin: 0 0 12px; }
.ads-svc-body h2 { font-size: clamp(34px, 5vw, 60px); }
.ads-svc-for { font-size: clamp(18px, 2vw, 21px); line-height: 1.45; margin: 18px 0 0; max-width: 580px; }
.ads-svc-more { margin: 14px 0 0; max-width: 620px; font-size: 16px; line-height: 1.6; color: #333; }
.ads-svc-more b { font-weight: 800; color: var(--ink); }
.ads-target { margin-top: 24px; }
.ads-target .label { margin: 0 0 10px; }
.ads-target-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1px; background: var(--rule); border: 1px solid var(--rule); }
.ads-target-item { background: var(--paper); padding: 16px; transition: background-color .2s ease; }
.ads-target-item svg { width: 26px; height: 26px; display: block; transition: transform .3s ease; }
.ads-target-item b { display: block; margin-top: 10px; font-size: 14px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.05em; line-height: 1.25; }
.ads-target-item p { margin: 6px 0 0; font-size: 14px; line-height: 1.5; color: var(--muted); }
.ads-target-item:hover { background: #f7fbe3; }
.ads-target-item:hover svg { transform: scale(1.12); }
.js .ads-target.in-view .ads-target-item { animation: ads-pop .5s ease both; }
.ads-target.in-view .ads-target-item:nth-child(2) { animation-delay: .1s; }
.ads-target.in-view .ads-target-item:nth-child(3) { animation-delay: .2s; }
.ads-target.in-view .ads-target-item:nth-child(4) { animation-delay: .3s; }
@keyframes ads-pop { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }
.ads-steps { margin-top: 30px; border-top: 2px solid var(--ink); }
.ads-step { display: grid; gap: 14px; padding: 20px 0 22px; border-bottom: 1px solid var(--rule); }
.ads-step > div:first-child { display: flex; justify-content: space-between; align-items: baseline; flex-wrap: wrap; gap: 4px 16px; }
.ads-price { display: block; font-size: 44px; line-height: 1; font-weight: 900; font-stretch: var(--wide); }
.ads-price small { margin-right: 8px; font-size: 12px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); }
.ads-step-opt .ads-price { font-size: 22px; line-height: 1.2; }
.ads-step ul, .ads-paid-steps ul { margin: 0; padding: 0; list-style: none; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 8px; }
.ads-step li, .ads-paid-steps ul li { position: relative; margin: 0; padding: 12px 12px 12px 42px; background: #f5f5f5; font-size: 15px; line-height: 1.4; transition: background-color .15s ease; }
.ads-step li:hover { background: #ecf7b8; }
.ads-step li::before, .ads-paid-steps ul li::before {
  content: ""; position: absolute; left: 12px; top: 12px; width: 20px; height: 20px;
  background: var(--ink) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5 10.5l3.2 3.2L15 6.8' fill='none' stroke='%23CCFF00' stroke-width='2.6' stroke-linecap='square'/%3E%3C/svg%3E") center / 20px no-repeat;
}
.ads-step-name { display: block; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.04em; font-size: 16px; }
.ads-step-opt p { margin: 6px 0 0; max-width: 560px; font-size: 16px; color: var(--muted); }
.ads-btn { margin-top: 28px; background: var(--ink); color: var(--paper); padding: 14px 20px; }
.ads-svc-product { display: block; margin-bottom: 14px; font-size: 16px; letter-spacing: 0.04em; line-height: 1.2; }
.ads-svc-body h2, .ads-svc-head h2 { font-size: clamp(30px, 4.2vw, 50px); }
.ads-changes { margin-top: 24px; }
.ads-changes .label { margin: 0 0 10px; }
.ads-changes ul { list-style: none; margin: 0; padding: 0; border-top: 2px solid var(--ink); }
.ads-changes li { padding: 12px 0; border-bottom: 1px solid var(--rule); font-size: 16px; line-height: 1.5; color: #333; }
.ads-changes b { color: var(--ink); font-weight: 800; }

/* Two ways to work with me: Do it yourself | Done for you (cards reuse .ads-step) */
.ads-svc-foot { margin-top: clamp(32px, 4vw, 48px); }
.ads-svc > .wrap.ads-svc-foot { display: block; }
.ads-paths { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(16px, 2.4vw, 28px); align-items: stretch; }
.ads-seg { display: none; }
.ads-step.ads-path-card { align-content: start; gap: 12px; padding: clamp(20px, 3vw, 28px); border: 2px solid var(--ink); background: var(--paper); }
.ads-path-card .ads-path-label { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 8px; margin: 0; }
.ads-path-card .ads-path-label .label { color: var(--ink); }
.ads-path-tag { padding: 3px 8px; background: var(--volt); color: var(--ink); font-size: 10px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.12em; }
.ads-path-title { display: block; font-size: clamp(26px, 3vw, 34px); font-weight: 900; font-stretch: var(--wide); text-transform: uppercase; line-height: 1; }
.ads-path-price { display: block; font-size: clamp(22px, 2.4vw, 26px); line-height: 1.1; font-weight: 900; font-stretch: var(--wide); font-variant-numeric: tabular-nums; }
.ads-path-price small { margin-right: 8px; font-size: 12px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); }
.ads-path-body { margin: 0; font-size: 16px; line-height: 1.5; color: var(--muted); }
.ads-path-card ul { grid-template-columns: 1fr; }
/* December calendar in the Year-End Giving Sprint card */
.ads-month { padding: 12px; background: #f5f5f5; }
.ads-month-head { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin: 0 0 8px; font-size: 11px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.12em; }
.ads-month-key { display: inline-flex; align-items: center; gap: 6px; color: var(--muted); }
.ads-month-key i { display: inline-block; width: 10px; height: 10px; }
.ads-month-key .k-pace { background: var(--volt); box-shadow: inset 0 0 0 1.5px var(--ink); }
.ads-month-key .k-day { width: 5px; height: 5px; margin-left: 8px; border-radius: 50%; background: #8a8a8a; }
.ads-month-grid { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(7, minmax(0, 1fr)); gap: 3px; }
.ads-path-card .ads-month-grid li { position: relative; display: grid; place-items: center; height: 26px; margin: 0; padding: 0; background: var(--paper); font-size: 11px; font-weight: 600; line-height: 1; font-variant-numeric: tabular-nums; }
.ads-path-card .ads-month-grid li::before { display: none; }
.ads-path-card .ads-month-grid li.wd { height: 18px; background: none; font-size: 10px; font-weight: 800; color: var(--muted); }
.ads-path-card .ads-month-grid li.blank { background: none; }
.ads-path-card .ads-month-grid li.day::after { content: ""; position: absolute; bottom: 3px; left: 50%; width: 4px; height: 4px; margin-left: -2px; border-radius: 50%; background: #8a8a8a; }
.ads-path-card .ads-month-grid li.pace { background: var(--volt); box-shadow: inset 0 0 0 1.5px var(--ink); font-weight: 800; }
.ads-path-note { margin: 0; padding: 8px 10px; background: #f4f4f4; border-left: 4px solid var(--volt); font-size: 14px; font-weight: 600; }
@media (max-width: 639px) {
  .ads-paths { grid-template-columns: 1fr; }
  .js .ads-seg { display: grid; grid-template-columns: 1fr 1fr; border: 2px solid var(--ink); }
  .ads-seg button { padding: 12px 8px; border: 0; background: var(--paper); color: var(--ink); cursor: pointer; font: inherit; font-size: 12px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.1em; }
  .ads-seg button[aria-selected="true"] { background: var(--ink); color: var(--paper); }
  .ads-seg button:focus-visible { outline: 3px solid var(--volt); outline-offset: -3px; }
  .js .ads-paths:not(.show-dfy) .ads-path-dfy, .js .ads-paths.show-dfy .ads-path-diy { display: none; }
  .js .ads-path-label .label { display: none; } /* the tab above already names the card */
  .js .ads-path-dfy .ads-path-label { display: none; }
}

/* Shared audit terms, under the Snapshot / Full cards */
.ads-terms { margin-top: clamp(32px, 4vw, 48px); padding-top: 20px; border-top: 1px solid var(--rule); text-align: center; font-size: 14px; color: var(--muted); }
.ads-terms p { margin: 4px 0 0; }
.ads-terms b { color: var(--ink); font-weight: 800; }

/* Graphic: shared SVG text */
.g-cap { font-size: 11px; font-weight: 800; letter-spacing: 0.16em; fill: #9a9a9a; }
.g-small { font-size: 10px; font-weight: 700; letter-spacing: 0.12em; fill: #9a9a9a; }
.g-big { font-size: 38px; font-weight: 900; font-stretch: var(--wide); fill: var(--paper); }
.g-volt { font-size: 13px; font-weight: 800; fill: var(--volt); }

/* Graphic 01: grant gauge */
.g-track, .g-arc { fill: none; stroke-width: 18; }
.g-track { stroke: #2a2a2a; }
.g-arc { stroke: var(--volt); stroke-dasharray: 100; stroke-dashoffset: 45; transition: stroke-dashoffset 1.6s cubic-bezier(.2, .7, .2, 1) .2s; }
.in-view .g-arc { stroke-dashoffset: 0.5; }
.g-ctr-track { fill: #2a2a2a; }
.g-ctr { fill: var(--volt); transform-box: fill-box; transform-origin: left; transform: scaleX(0); transition: transform 1.2s ease .9s; }
.in-view .g-ctr { transform: scaleX(1); }
.g-floor { stroke: var(--paper); stroke-width: 2; stroke-dasharray: 3 3; }
.g-before { stroke: var(--paper); stroke-width: 2.5; }
.ads-art figcaption { margin-top: 12px; padding-top: 10px; border-top: 1px solid #333; font-size: 13px; line-height: 1.45; color: #9a9a9a; }

/* Graphic 02: search terms */
.sr-t { font-size: 13px; font-weight: 600; fill: var(--paper); transition: opacity .5s ease; }
.sr-bar { transform-box: fill-box; transform-origin: left; transition: transform 1s cubic-bezier(.2, .7, .2, 1), fill .6s ease; }
.sr-good .sr-bar { fill: #555; transform: scaleX(.5); }
.sr-bad .sr-bar { fill: #555; }
.sr-strike { stroke: var(--volt); stroke-width: 2; transform-box: fill-box; transform-origin: left; transform: scaleX(0); transition: transform .5s ease; }
.in-view .sr-bad .sr-strike { transform: scaleX(1); }
.in-view .sr-bad .sr-t { opacity: .35; }
.in-view .sr-bad .sr-bar { transform: scaleX(.04); transition-delay: .5s; }
.in-view .sr-good .sr-bar { fill: var(--volt); transform: scaleX(1); transition-delay: 1s; }
.in-view .sr:nth-of-type(2) .sr-strike, .in-view .sr:nth-of-type(2) .sr-t { transition-delay: .3s; }
.in-view .sr:nth-of-type(4) .sr-strike, .in-view .sr:nth-of-type(4) .sr-t { transition-delay: .55s; }
.in-view .sr:nth-of-type(5) .sr-strike, .in-view .sr:nth-of-type(5) .sr-t { transition-delay: .8s; }

/* Toolkit band */
.ads-tools { background: var(--ink); color: var(--paper); padding: clamp(56px, 8vw, 104px) 0; }
.ads-tools .label { color: #9a9a9a; margin: 0 0 16px; }
.ads-tools h2 { font-size: clamp(34px, 6vw, 60px); } /* 60px max keeps "Running on day one." on one line */
.ads-tools-lede { font-size: clamp(18px, 2vw, 21px); line-height: 1.45; color: #d6d6d6; max-width: 760px; margin: 22px 0 0; }
.ads-tools-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(24px, 4vw, 48px); align-items: start; margin-top: clamp(36px, 5vw, 56px); }
.ads-log { margin: 0; border: 1.5px solid #333; background: #111; font-size: 13px; }
.ads-log .rp-bar { background: #1c1c1c; }
.ads-log-lines { list-style: none; margin: 0; padding: 14px 16px 18px; }
.ads-log-lines li { display: grid; grid-template-columns: 44px minmax(0, 1fr) auto; gap: 10px; align-items: baseline; padding: 9px 0; border-bottom: 1px solid #222; }
.ads-log-lines time { color: var(--volt); font-weight: 700; font-variant-numeric: tabular-nums; }
.ads-log-lines span { color: #e6e6e6; line-height: 1.4; }
.ads-log-lines b { font-size: 10px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.12em; padding: 2px 6px; border: 1px solid #555; color: #cfcfcf; }
.ads-log-lines b.hot { background: var(--volt); border-color: var(--volt); color: var(--ink); }
.js .ads-log .ads-log-lines li { opacity: 0; transform: translateY(6px); transition: opacity .35s ease, transform .35s ease; }
.js .ads-log.in-view .ads-log-lines li { opacity: 1; transform: none; }
.ads-log.in-view .ads-log-lines li:nth-child(2) { transition-delay: .45s; }
.ads-log.in-view .ads-log-lines li:nth-child(3) { transition-delay: .9s; }
.ads-log.in-view .ads-log-lines li:nth-child(4) { transition-delay: 1.35s; }
.ads-tools-cards { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1px; background: #333; border: 1px solid #333; }
.ads-tool { background: var(--ink); padding: 22px 20px; transition: background-color .2s ease; }
.ads-tool svg { width: 30px; height: 30px; color: var(--volt); display: block; transition: transform .3s ease; }
.ads-tool b { display: block; margin-top: 14px; font-size: 15px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.06em; line-height: 1.25; }
.ads-tool p { margin: 8px 0 0; color: #bdbdbd; font-size: 15px; line-height: 1.5; }
.ads-tool:hover { background: #161616; }
.ads-tool:hover svg { transform: rotate(-10deg) scale(1.1); }
.ads-tools-foot { margin: 28px 0 0; padding-top: 20px; border-top: 1px solid #333; color: #9a9a9a; font-size: 15px; }

/* Meta section: full-width layout with the Tracking → Results chain */
.ads-svc-wide > .wrap { display: block; }
.ads-svc-head { max-width: 760px; }
.ads-svc-head .label { margin: 0 0 12px; }
.ads-svc-head h2 { font-size: clamp(34px, 5vw, 60px); }
.mf { margin: clamp(32px, 4vw, 44px) 0 0; background: var(--ink); color: var(--paper); padding: clamp(20px, 3vw, 32px); box-shadow: 10px 10px 0 var(--volt); }
.mf-chain { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 28px; }
.mf-step { position: relative; padding: 16px; border: 1.5px solid #444; background: #151515; }
.mf-step + .mf-step::before { content: "→"; content: "→" / ""; position: absolute; left: -24px; top: 50%; transform: translateY(-50%); color: var(--volt); font-size: 20px; font-weight: 700; line-height: 1; }
.mf-n { display: block; font-size: 11px; font-weight: 800; font-stretch: var(--wide); letter-spacing: 0.14em; color: #9a9a9a; }
.mf-step b { display: block; margin-top: 8px; font-size: 15px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.08em; color: var(--paper); }
.mf-step > span:last-child { display: block; margin-top: 4px; font-size: 14px; line-height: 1.4; color: #bdbdbd; }
.mf-result { border-color: var(--volt); box-shadow: inset 4px 0 0 var(--volt); }
.mf-result b { color: var(--volt); }
.mf figcaption { margin-top: 18px; padding-top: 14px; border-top: 1px solid #333; font-size: 13px; color: #9a9a9a; }
.ads-steps-2col { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); column-gap: clamp(24px, 4vw, 48px); margin-top: clamp(32px, 4vw, 44px); }
.ads-steps-2col .ads-step { border-bottom: 0; }

/* Proof band */
.ads-proof { background: var(--volt); padding: clamp(56px, 8vw, 96px) 0; }
.ads-proof .label { color: var(--ink); margin: 0 0 14px; }
.ads-proof h2 { font-size: clamp(30px, 5vw, 60px); max-width: 900px; }
.ads-proof-lede { font-size: clamp(18px, 2vw, 22px); line-height: 1.45; max-width: 760px; margin: 22px 0 0; }
.ads-stats { margin-top: 0; }
.ads-proof .ads-stats-k { margin: clamp(32px, 4vw, 48px) 0 12px; }
.ads-stats .stat span { color: var(--ink); }
.ads-stats .stat + .stat { border-left-color: rgba(0, 0, 0, 0.18); }
.ads-cred { display: flex; flex-wrap: wrap; align-items: center; gap: 10px 22px; margin-top: clamp(36px, 5vw, 52px); padding-top: 22px; border-top: 1px solid rgba(0, 0, 0, 0.18); font-size: 15px; }
.ads-cred .label { margin: 0; }

/* Case studies: one under each service it proves (#ad-grant-results, #meta-results) */
.ads-case + .ads-svc { border-top: 0; }
.ads-proof.ads-case { padding: clamp(44px, 6vw, 72px) 0; }
.ads-proof.ads-case h2 { font-size: clamp(28px, 3.8vw, 46px); max-width: 980px; }
.ads-case-lead { margin: 0 0 10px; max-width: 620px; font-size: 17px; font-weight: 600; line-height: 1.4; }
.ads-case-hero { display: grid; grid-template-columns: auto minmax(0, 1fr); grid-template-rows: 1fr auto auto; grid-template-areas: "num ." "num sub" "num bars"; column-gap: clamp(28px, 5vw, 64px); align-items: end; margin-top: clamp(22px, 3vw, 32px); padding-top: 18px; border-top: 2px solid var(--ink); }
.ads-case-hero .ads-case-num { grid-area: num; }
.ads-case-hero .ads-case-sub { grid-area: sub; }
.ads-case-hero .ads-case-bars { grid-area: bars; }
.ads-case-num { display: flex; flex-direction: column; gap: 8px; margin: 0; }
.ads-case-num b { font-size: clamp(88px, 13vw, 156px); line-height: 0.9; font-weight: 900; font-stretch: var(--wide); font-variant-numeric: tabular-nums; }
.ads-case-num span { max-width: 340px; font-size: clamp(19px, 2vw, 23px); font-weight: 700; line-height: 1.25; }
.ads-case-sub { margin: 0 0 12px; font-size: 14px; font-weight: 600; font-variant-numeric: tabular-nums; }
.ads-case-bars { display: grid; gap: 10px; margin-bottom: 6px; }
.ads-case-bar { display: grid; grid-template-columns: 170px minmax(0, 1fr) 44px; gap: 12px; align-items: center; font-size: 13px; font-weight: 700; }
.ads-case-bar i { display: block; width: var(--w); height: 18px; background: rgba(0, 0, 0, 0.28); transform-origin: left; }
.ads-case-bar.is-after i { background: var(--ink); }
.ads-case-bar b { font-variant-numeric: tabular-nums; }
.js .ads-case-bars-grow i { transform: scaleX(0); transition: transform 1.1s cubic-bezier(.2, .7, .2, 1) .3s; }
.js .ads-case-bars-grow .is-after i { transition-delay: .55s; }
.ads-case-hero.in-view .ads-case-bars-grow i { transform: none; }
.ads-stats .stat b { font-variant-numeric: tabular-nums; }
.ads-case-stats { grid-template-columns: repeat(3, minmax(0, 1fr)); margin-top: clamp(24px, 3vw, 32px); }
.ads-case-stats .stat { padding-top: 16px; }
.ads-case-stats .stat span { font-size: 15px; line-height: 1.45; }
.ads figcaption .ads-note { margin: 0 0 4px; }
.ads-note { display: block; margin-top: 8px; font-size: 11px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.14em; }
.ads-case-story { list-style: none; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px 28px; margin: clamp(22px, 3vw, 30px) 0 0; padding: 16px 0 0; border-top: 1px solid rgba(0, 0, 0, 0.18); }
.ads-case-story b { display: block; font-size: 12px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.14em; }
.ads-case-story p { margin: 4px 0 0; font-size: 16px; line-height: 1.45; }
.ads-case-cta { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 24px; margin-top: clamp(26px, 3.5vw, 36px); }
.ads-case .ads-cred { margin-top: clamp(24px, 3vw, 32px); padding-top: 16px; }
.ads-case-cta p { margin: 0; font-size: clamp(22px, 2.6vw, 30px); font-weight: 900; font-stretch: var(--wide); text-transform: uppercase; line-height: 1.05; }
.ads-case-cta .ads-btn { margin-top: 0; }
@media (max-width: 860px) {
  .ads-case-hero { grid-template-columns: minmax(0, 1fr); grid-template-rows: none; grid-template-areas: "num" "sub" "bars"; }
  .ads-case-hero .ads-case-sub { margin-top: 12px; }
  .ads-case-stats { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .ads-case-stats .stat:nth-child(3) { padding-left: 20px; border-left: 1px solid rgba(0, 0, 0, 0.18); }
  .ads-case-stats .stat:nth-child(n+3) { padding-top: 22px; }
}
@media (max-width: 640px) {
  .ads-case-stats, .ads-case-story { grid-template-columns: 1fr; }
  .ads-case-stats .stat, .ads-case-stats .stat:nth-child(3) { padding: 12px 0; border-left: 0; }
  .ads-case-stats .stat b { font-size: 30px; }
  .ads-case-num { gap: 6px; }
  .ads-case-story { gap: 14px; }
  .ads-case-stats .stat + .stat { border-top: 1px solid rgba(0, 0, 0, 0.18); }
  .ads-case-bar { grid-template-columns: minmax(0, 1fr) 44px; row-gap: 4px; }
  .ads-case-bar span { grid-column: 1 / -1; }
}
@media (prefers-reduced-motion: reduce) {
  .js .ads-case-bars-grow i { transform: none; }
}

/* Intro call */
.ads-call-card { color: var(--ink); border: 2px solid var(--ink); padding: clamp(20px, 3vw, 28px); box-shadow: 10px 10px 0 var(--volt); background: var(--paper); }
.ads-call-top { display: flex; justify-content: space-between; align-items: center; }
.ads-call-top svg { width: 40px; height: 40px; }
.ads-call-live { display: inline-flex; align-items: center; gap: 8px; font-size: 11px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.14em; color: var(--muted); }
.ads-call-live .live-dot { background: var(--ink); }
.ads-call-live .live-dot::after { border-color: var(--ink); }
.ads-call-title { display: block; margin-top: 18px; font-size: clamp(26px, 3vw, 34px); font-weight: 900; font-stretch: var(--wide); text-transform: uppercase; line-height: 1; }
.ads-call-meta { margin: 18px 0 0; border-top: 2px solid var(--ink); }
.ads-call-meta div { display: flex; justify-content: space-between; gap: 12px; padding: 10px 0; border-bottom: 1px solid var(--rule); }
.ads-call-meta dt { font-size: 11px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.14em; color: var(--muted); }
.ads-call-meta dd { margin: 0; font-size: 15px; font-weight: 600; text-align: right; }
.ads-call-btn { margin-top: 20px; text-decoration: none; }
.ads-call-fine { margin: 12px 0 0; font-size: 13px; color: var(--muted); }
.ads-call-fine a { color: var(--ink); text-underline-offset: 3px; }

/* FAQ */
.ads-faq details { border-bottom: 1px solid var(--rule); }
.ads-faq details:first-child { border-top: 2px solid var(--ink); }
.ads-faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 18px 0; font-weight: 800; font-size: 18px; }
.ads-faq summary::-webkit-details-marker { display: none; }
.ads-faq summary::after { content: "+"; font-size: 26px; font-weight: 400; line-height: 1; transition: transform .2s ease; }
.ads-faq details[open] summary::after { transform: rotate(45deg); }
.ads-faq summary { transition: background-color .15s ease, padding-left .2s ease, box-shadow .2s ease; }
.ads-faq summary:hover { background: #f7fbe3; box-shadow: inset 4px 0 0 var(--volt); padding-left: 14px; }
.ads-faq details p { margin: 0 0 20px; max-width: 640px; color: var(--muted); }
.ads-faq summary:focus-visible { outline: 3px solid var(--volt); outline-offset: 3px; }

/* Final call to action */
.ads-cta { background: var(--ink); color: var(--paper); padding: clamp(64px, 9vw, 112px) 0; }
.ads-cta .label { color: #9a9a9a; margin: 0 0 16px; }
.ads-cta h2 { font-size: clamp(36px, 4.8vw, 64px); }
.ads-cta-note { margin: 28px 0 0; color: #cfcfcf; max-width: 640px; }
.ads-cta-note a { color: var(--paper); text-underline-offset: 3px; }
.ads-cta-note a:hover { color: var(--volt); }

.ads-cta-head { max-width: 760px; }
.ads-cta-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(28px, 4vw, 56px); align-items: start; margin-top: clamp(32px, 4vw, 48px); }
.ads-path-k { display: flex; align-items: center; gap: 10px; margin: 0 0 14px; font-size: 12px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.14em; color: var(--paper); }
.ads-path-k span { display: inline-grid; place-items: center; width: 26px; height: 26px; background: var(--volt); color: var(--ink); font-size: 11px; letter-spacing: 0; }
.ads-call-lede { margin: 12px 0 0; font-size: 15px; line-height: 1.5; color: var(--muted); }
.ads-cta-note + .ads-cta-note { margin-top: 14px; }

/* Intake form (Netlify Forms) */
.ads-form { background: var(--paper); color: var(--ink); padding: clamp(20px, 3vw, 32px); display: grid; gap: 16px; box-shadow: 10px 10px 0 var(--volt); }
.ads-form label { display: grid; gap: 6px; font-size: 12px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.12em; }
.ads-form input:not([type=radio]), .ads-form select, .ads-form textarea {
  width: 100%; font: inherit; font-size: 16px; font-weight: 500; font-stretch: 100%; text-transform: none; letter-spacing: 0;
  padding: 11px 12px; border: 1.5px solid var(--ink); border-radius: 0; background: var(--paper); color: var(--ink); -webkit-appearance: none; appearance: none;
}
.ads-form select { background-image: linear-gradient(45deg, transparent 50%, var(--ink) 50%), linear-gradient(135deg, var(--ink) 50%, transparent 50%); background-position: calc(100% - 18px) 50%, calc(100% - 12px) 50%; background-size: 6px 6px; background-repeat: no-repeat; padding-right: 34px; }
.ads-form input:focus, .ads-form select:focus, .ads-form textarea:focus { outline: 3px solid var(--volt); outline-offset: 0; }
.ads-form textarea { resize: vertical; min-height: 84px; }
.ads-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; align-items: end; }
.ads-opt { color: var(--muted); font-weight: 600; letter-spacing: 0.06em; margin-left: 4px; }
.ads-hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.ads-pick { border: 0; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; }
.ads-pick legend { padding: 0; margin-bottom: 8px; font-size: 12px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.12em; }
.ads-pick label { position: relative; display: block; cursor: pointer; }
.ads-pick input { position: absolute; opacity: 0; inset: 0; margin: 0; cursor: pointer; }
.ads-pick span { display: flex; flex-direction: column; gap: 6px; height: 100%; padding: 12px; border: 1.5px solid var(--ink); font-size: 13px; line-height: 1.15; transition: background-color .15s ease; }
.ads-pick span i { font-style: normal; color: var(--muted); font-size: 11px; }
.ads-pick label:hover span { background: #f3f3f3; }
.ads-pick input:checked + span { background: var(--volt); box-shadow: inset 0 0 0 1.5px var(--ink); }
.ads-pick input:checked + span i { color: var(--ink); }
.ads-pick input:focus-visible + span { outline: 3px solid var(--volt); outline-offset: 2px; }
.ads-submit { margin-top: 4px; justify-self: start; display: inline-flex; gap: 12px; align-items: center; padding: 15px 22px; border: 1.5px solid var(--ink); background: var(--ink); color: var(--paper); cursor: pointer;
  font: inherit; font-size: 13px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.14em; transition: background-color .15s ease, color .15s ease, transform .15s ease; }
.ads-submit span { transition: transform .2s ease; }
.ads-submit:hover, .ads-submit:focus-visible { background: var(--volt); color: var(--ink); transform: translateY(-2px); }
.ads-submit:hover span { transform: translateX(5px); }
.ads-form-fine { margin: -6px 0 0; font-size: 13px; color: var(--muted); }

/* What you get: sample report + tiers */
.ads-get { padding: clamp(56px, 8vw, 104px) 0; }
.ads-get-head .label { margin: 0 0 14px; }
.ads-get-head h2 { font-size: clamp(34px, 6vw, 68px); }
.ads-get-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(32px, 5vw, 64px); align-items: start; margin-top: clamp(32px, 5vw, 52px); }
.ads-report { margin: 0; border: 2px solid var(--ink); background: var(--paper); box-shadow: 10px 10px 0 var(--volt); }
.rp-bar { display: flex; align-items: center; gap: 12px; padding: 10px 14px; background: var(--ink); color: #bdbdbd; font-size: 11px; font-weight: 700; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.14em; }
.rp-dots { display: inline-flex; gap: 5px; }
.rp-dots i { width: 8px; height: 8px; border-radius: 50%; background: #444; }
.rp-dots i:first-child { background: var(--volt); }
.rp-body { padding: clamp(16px, 2.5vw, 24px); }
.rp-top { display: grid; grid-template-columns: auto minmax(0, 1fr) auto; gap: 16px; align-items: center; padding-bottom: 18px; border-bottom: 2px solid var(--ink); }
.rp-score { position: relative; width: 76px; height: 76px; }
.rp-score svg { width: 100%; height: 100%; transform: rotate(-90deg); }
.rp-ring-track, .rp-ring { fill: none; stroke-width: 8; }
.rp-ring-track { stroke: var(--rule); }
.rp-ring { stroke: var(--ink); stroke-dasharray: 100; stroke-dashoffset: 100; transition: stroke-dashoffset 1.4s cubic-bezier(.2, .7, .2, 1) .2s; }
.ads-report.in-view .rp-ring { stroke-dashoffset: 42; }
.rp-score b { position: absolute; inset: 0; display: grid; place-items: center; font-size: 24px; font-weight: 900; font-stretch: var(--wide); }
.rp-k { display: block; font-size: 10px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.14em; color: var(--muted); }
.rp-title { display: block; margin-top: 4px; font-size: clamp(16px, 1.8vw, 19px); font-weight: 900; font-stretch: var(--wide); text-transform: uppercase; line-height: 1.1; }
.rp-sub { display: block; margin-top: 3px; font-size: 13px; color: var(--muted); }
.rp-leak { text-align: right; }
.rp-leak b { display: inline-block; margin-top: 4px; padding: 2px 6px; background: var(--volt); font-size: clamp(16px, 1.8vw, 20px); font-weight: 900; font-stretch: var(--wide); white-space: nowrap; }
.rp-cols { display: flex; justify-content: space-between; padding: 12px 0 6px; font-size: 10px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.14em; color: var(--muted); }
.rp-list { list-style: none; margin: 0; padding: 0; }
.rp-list li { display: grid; grid-template-columns: 22px minmax(0, 1fr) auto; gap: 12px; align-items: start; padding: 12px 0; border-top: 1px solid var(--rule); }
.rp-n { font-size: 13px; font-weight: 900; font-stretch: var(--wide); }
.rp-f b { display: block; font-size: 15px; line-height: 1.3; }
.rp-fix { display: flex; align-items: center; gap: 8px; margin-top: 6px; font-size: 10px; font-weight: 800; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); }
.rp-fix i { display: block; height: 9px; width: var(--w); background: linear-gradient(90deg, #d9d9d9 0 30%, #efefef 50%, #d9d9d9 70%) 0 0 / 300% 100%; animation: rp-shimmer 2.6s linear infinite; }
@keyframes rp-shimmer { from { background-position: 100% 0; } to { background-position: -200% 0; } }
.rp-tag { font-size: 10px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.12em; padding: 3px 7px; border: 1.5px solid var(--ink); white-space: nowrap; }
.rp-hi { background: var(--ink); color: var(--paper); }
.rp-md { background: var(--volt); }
.js .ads-report .rp-list li { opacity: 0; transform: translateX(-12px); transition: opacity .45s ease, transform .45s ease; }
.js .ads-report.in-view .rp-list li { opacity: 1; transform: none; }
.ads-report.in-view .rp-list li:nth-child(1) { transition-delay: .5s; }
.ads-report.in-view .rp-list li:nth-child(2) { transition-delay: .65s; }
.ads-report.in-view .rp-list li:nth-child(3) { transition-delay: .8s; }
.ads-report.in-view .rp-list li:nth-child(4) { transition-delay: .95s; }
.ads-report.in-view .rp-list li:nth-child(5) { transition-delay: 1.1s; }
.ads-report figcaption { padding: 10px 14px; border-top: 1px solid var(--rule); font-size: 12px; color: var(--muted); }
.ads-get-lede { margin: 0; font-size: clamp(18px, 2vw, 21px); line-height: 1.45; }
.ads-tier { margin-top: 20px; padding: 20px 0; border-top: 2px solid var(--ink); }
.ads-tier-head { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; }
.ads-tier-head .label { color: var(--ink); font-size: 13px; }
.ads-tier-head b { font-variant-numeric: tabular-nums; font-size: clamp(36px, 4.4vw, 52px); line-height: 1; font-weight: 900; font-stretch: var(--wide); }
.ads-tier p { margin: 10px 0 0; color: var(--muted); font-size: 16px; }

.ads-tier-note { margin: 4px 0 0; padding-top: 16px; border-top: 1px solid var(--rule); font-size: 15px; }
.ads-tier-hire { margin-top: 10px; padding-top: 0; border-top: 0; }
.ads-btn-note { margin: 12px 0 0; max-width: 420px; font-size: 14px; line-height: 1.5; color: #555; }
.ads-step-access { margin: 10px 0 0; padding: 8px 10px; background: #f4f4f4; border-left: 4px solid var(--volt); font-size: 14px; font-weight: 600; }
.ads-thanks { min-height: 56vh; }
.ads-paid-steps { list-style: none; margin: clamp(32px, 4vw, 48px) 0 0; padding: 0; max-width: 820px; border-top: 2px solid var(--ink); counter-reset: paid; }
.ads-paid-steps > li { counter-increment: paid; display: grid; grid-template-columns: 56px minmax(0, 1fr); gap: 8px 16px; padding: 22px 0; border-bottom: 1px solid var(--rule); }
.ads-paid-steps > li::before { content: "0" counter(paid); font-size: 13px; font-weight: 800; font-stretch: var(--wide); letter-spacing: 0.14em; padding-top: 4px; }
.ads-paid-steps b { display: block; font-size: 17px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.04em; }
.ads-paid-steps p { margin: 8px 0 0; color: var(--muted); font-size: 16px; }
.ads-paid-steps ul { margin-top: 12px; grid-template-columns: 1fr; }
.ads-thanks-actions { display: flex; flex-wrap: wrap; gap: 12px; margin: 32px 0 0; }
.ads-thanks-actions .ads-btn { margin-top: 0; }
.ads-thanks-actions .btn { display: inline-flex; align-items: center; padding: 14px 20px; }

@media (max-width: 860px) {
  .ads-get-grid, .ads-cta-grid, .ads-tools-grid, .ads-steps-2col { grid-template-columns: 1fr; }
  .mf-chain { grid-template-columns: minmax(0, 1fr); gap: 26px; }
  .mf-step + .mf-step::before { content: "↓"; content: "↓" / ""; left: 50%; top: -23px; transform: translateX(-50%); }
  .ads-tiles { grid-template-columns: 1fr; }
  .ads-tile + .ads-tile { border-left: 0; }
  .ads-tile-go { margin-top: 4px; }
  .ads-how-steps { grid-template-columns: 1fr; gap: 28px; }
  .ads-how-track::before, .ads-how-line { left: 8px; right: auto; top: 0; bottom: 0; width: 2px; height: auto; }
  .ads-how-line { transform: scaleY(0); transform-origin: top; }
  .ads-how-track.in-view .ads-how-line { transform: scaleY(1); }
  .ads-how-step { padding: 0 0 0 40px; }
  .ads-svc > .wrap { grid-template-columns: 1fr; }
  .ads-svc.flip .ads-art { order: 0; }
  .ads-art { position: static; max-width: 520px; }
}
@media (max-width: 520px) {
  .ads-page { --ads-head: 92px; } /* header wraps to two rows here */
  .ads-page header.site .wrap { gap: 12px; }
  .ads-page nav.primary a.nav-cta { padding: 8px 10px; font-size: 11px; letter-spacing: 0.08em; }
  .ads-paid-steps > li { grid-template-columns: 1fr; }
  .ads-step ul, .ads-tools-cards, .ads-target-grid { grid-template-columns: 1fr; }
  .ads-art, .ads-svc.flip .ads-art { box-shadow: 6px 6px 0 var(--volt); }
  .ads-row, .ads-pick { grid-template-columns: 1fr; }
  .ads-form { box-shadow: 6px 6px 0 var(--volt); }
  .ads-report { box-shadow: 6px 6px 0 var(--volt); }
  .rp-top { grid-template-columns: auto minmax(0, 1fr); }
  .rp-leak { grid-column: 1 / -1; text-align: left; display: flex; align-items: center; justify-content: space-between; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .ads [data-reveal] { opacity: 1; transform: none; transition: none; }
  .ads *, .ads *::before, .ads *::after { transition-duration: 0s !important; transition-delay: 0s !important; animation: none !important; }
}

/* Floating action dock + form drawer */
.ads-dock { position: fixed; left: 50%; bottom: 20px; z-index: 30; width: max-content; max-width: calc(100vw - 32px); transform: translate(-50%, 160%); transition: transform .35s cubic-bezier(.2, .7, .2, 1); }
.ads-dock.is-on { transform: translate(-50%, 0); }
.ads-dock-inner { display: flex; align-items: center; gap: 10px; padding: 10px 10px 10px 18px; background: var(--ink); color: var(--paper); box-shadow: 6px 6px 0 var(--volt); }
.ads-dock-text { display: inline-flex; align-items: center; gap: 10px; margin-right: 6px; font-size: 13px; color: #cfcfcf; white-space: nowrap; }
.ads-dock-text b { color: var(--paper); font-weight: 800; }
.ads-dock-text .live-dot { background: var(--volt); }
.ads-dock-text .live-dot::after { border-color: var(--volt); }
.ads-dock a { display: inline-flex; align-items: center; justify-content: center; gap: 8px; padding: 11px 16px; text-decoration: none; white-space: nowrap;
  font-size: 12px; font-weight: 800; font-stretch: var(--wide); text-transform: uppercase; letter-spacing: 0.12em; transition: background-color .15s ease, color .15s ease; }
.ads-dock-call { border: 1.5px solid #555; color: var(--paper); }
.ads-dock-call:hover, .ads-dock-call:focus-visible { border-color: var(--paper); background: #1c1c1c; }
.ads-dock-go { background: var(--volt); color: var(--ink); }
.ads-dock-go:hover, .ads-dock-go:focus-visible { background: var(--paper); }
.ads-dock a:focus-visible { outline: 3px solid var(--volt); outline-offset: 2px; }

html.ads-locked { overflow: hidden; }
.ads-drawer { margin: 0 0 0 auto; padding: 0; border: 0; width: min(560px, 100vw); max-width: 100vw; height: 100dvh; max-height: 100dvh; background: var(--paper); color: var(--ink); box-shadow: -10px 0 0 var(--volt); overflow: auto; }
.ads-drawer[open] { animation: ads-drawer-in .3s cubic-bezier(.2, .7, .2, 1); }
@keyframes ads-drawer-in { from { transform: translateX(100%); } to { transform: none; } }
.ads-drawer::backdrop { background: rgba(11, 11, 11, .6); }
.ads-drawer-head { position: sticky; top: 0; z-index: 1; display: flex; justify-content: space-between; align-items: flex-start; gap: 16px; padding: 22px 24px 18px; background: var(--paper); border-bottom: 2px solid var(--ink); }
.ads-drawer-head .label { margin: 0 0 6px; }
.ads-drawer-head b { display: block; font-size: 22px; font-weight: 900; font-stretch: var(--wide); text-transform: uppercase; line-height: 1.05; }
.ads-drawer-close { flex: none; width: 40px; height: 40px; border: 1.5px solid var(--ink); background: var(--paper); color: var(--ink); font-size: 24px; line-height: 1; cursor: pointer; }
.ads-drawer-close:hover, .ads-drawer-close:focus-visible { background: var(--volt); }
.ads-drawer-body { padding: 20px 24px 8px; }
.ads-drawer .ads-form { box-shadow: none; padding: 0; opacity: 1; transform: none; }
.ads-drawer-alt { margin: 0; padding: 14px 24px 28px; font-size: 14px; color: var(--muted); }
/* Shorter laptop screens: tighten the drawer so the submit button stays above the fold */
@media (max-height: 820px) and (min-width: 521px) {
  .ads-drawer-head { padding-top: 16px; padding-bottom: 14px; }
  .ads-drawer-head b { font-size: 20px; }
  .ads-drawer-body { padding-top: 14px; }
  .ads-drawer .ads-form { gap: 11px; }
  .ads-drawer .ads-pick span { padding: 9px 12px; }
  .ads-drawer .ads-form input:not([type=radio]), .ads-drawer .ads-form select { padding-top: 9px; padding-bottom: 9px; }
  .ads-drawer .ads-form textarea { min-height: 60px; height: 60px; }
  .ads-drawer-alt { padding-top: 8px; padding-bottom: 18px; }
}
.ads-drawer-alt a { color: var(--ink); text-underline-offset: 3px; }
.ads-drawer-alt a:hover { background: var(--volt); }
@media (max-width: 860px) {
  .ads-dock-text { display: none; }
}
@media (max-width: 520px) {
  .ads-dock { left: 0; right: 0; bottom: 0; width: auto; max-width: none; transform: translateY(110%); }
  .ads-dock.is-on { transform: translateY(0); }
  .ads-dock-inner { display: grid; grid-template-columns: 1fr 1.25fr; gap: 8px; padding: 10px 12px calc(10px + env(safe-area-inset-bottom)); box-shadow: 0 -4px 0 var(--volt); }
  .ads-dock a { padding: 13px 10px; font-size: 11px; letter-spacing: 0.08em; }
  .ads-page footer.site { padding-bottom: 96px; }
  .ads-drawer { width: 100vw; box-shadow: none; }
  .ads-drawer-head, .ads-drawer-body { padding-left: 16px; padding-right: 16px; }
  .ads-drawer-alt { padding-left: 16px; padding-right: 16px; }
}
@media (prefers-reduced-motion: reduce) {
  .ads-dock, .ads-drawer[open] { transition: none; animation: none; }
}

/* Motion budget: three moments only. The Ad Grant gauge fill, the search-term strike-through and the
   56% bars each play once on scroll. Everything else renders finished: no fades, loops or slides. */
.ads *, .ads *::before, .ads *::after { animation: none !important; transition: none !important; }
.js .ads [data-reveal] { opacity: 1; transform: none; }
.ads .btn:hover, .ads .btn:focus-visible, .ads-submit:hover, .ads-submit:focus-visible, .ads-submit:hover span,
.ads-tile:hover .ads-tile-icon, .ads-tile:hover .ads-tile-go span, .ads-target-item:hover svg, .ads-tool:hover svg { transform: none; }
/* Finished state by default, so no-JS and reduced-motion visitors see the end result */
.ads .g-arc { stroke-dashoffset: 0.5; }
.ads .g-ctr { transform: none; }
.ads .sr-bad .sr-strike { transform: scaleX(1); }
.ads .sr-bad .sr-t { opacity: .35; }
.ads .sr-bad .sr-bar { transform: scaleX(.04); }
.ads .sr-good .sr-bar { fill: var(--volt); transform: scaleX(1); }
@media (prefers-reduced-motion: no-preference) {
  /* Starting state, only until the graphic scrolls into view */
  .js .ads-art:not(.in-view) .g-arc { stroke-dashoffset: 72; } /* starts at the Before notch */
  .js .ads-art:not(.in-view) .g-ctr { transform: scaleX(0); }
  .js .ads-art:not(.in-view) .sr-bad .sr-strike { transform: scaleX(0); }
  .js .ads-art:not(.in-view) .sr-bad .sr-t { opacity: 1; }
  .js .ads-art:not(.in-view) .sr-bad .sr-bar { transform: none; }
  .js .ads-art:not(.in-view) .sr-good .sr-bar { fill: #555; transform: scaleX(.5); }
  /* The three moments */
  .ads .g-arc { transition: stroke-dashoffset 1.6s cubic-bezier(.2, .7, .2, 1) .2s !important; }
  .ads .g-ctr { transition: transform 1.2s ease .9s !important; }
  .ads .sr-t { transition: opacity .5s ease !important; }
  .ads .sr-strike { transition: transform .5s ease !important; }
  .ads .sr-bar { transition: transform 1s cubic-bezier(.2, .7, .2, 1), fill .6s ease !important; }
  /* One term at a time: strike, dim, shrink its spend; then the good terms take the budget */
  .ads .in-view .sr:nth-of-type(2) .sr-strike, .ads .in-view .sr:nth-of-type(2) .sr-t { transition-delay: .3s !important; }
  .ads .in-view .sr:nth-of-type(4) .sr-strike, .ads .in-view .sr:nth-of-type(4) .sr-t { transition-delay: .9s !important; }
  .ads .in-view .sr:nth-of-type(5) .sr-strike, .ads .in-view .sr:nth-of-type(5) .sr-t { transition-delay: 1.5s !important; }
  .ads .in-view .sr:nth-of-type(2) .sr-bar { transition-delay: .7s !important; }
  .ads .in-view .sr:nth-of-type(4) .sr-bar { transition-delay: 1.3s !important; }
  .ads .in-view .sr:nth-of-type(5) .sr-bar { transition-delay: 1.9s !important; }
  .ads .in-view .sr-good .sr-bar { transition-delay: 2.3s !important; }
  .ads .ads-case-bars-grow i { transition: transform 1.1s cubic-bezier(.2, .7, .2, 1) .3s !important; }
  .ads .ads-case-bars-grow .is-after i { transition-delay: .55s !important; }
}

/* Polish: tabular figures everywhere numbers sit, tidier logo strip on phones, log caption */
.ads-art text, .rp-score b, .rp-leak b, .ads-price, .ads-log-lines span { font-variant-numeric: tabular-nums; }
.ads-log figcaption { padding: 10px 16px 14px; border-top: 1px solid #222; font-size: 13px; color: #9a9a9a; }
@media (max-width: 520px) {
  .ads-logos .logo-row { gap: 14px 24px; }
  .ads-logos .logo-row img { height: 20px; }
  .ads-logos .logo-row img.tall { height: 26px; }
}